JEFF HUGGINS

Engagement is a mysterious thing. When our Wix client first told us they signed an agreement with DreamWorks to create a joint Super Bowl 50 commercial using characters from Kung Fu Panda, we were admittedly skeptical. Fortunately, our initial concerns about borrowed interest, out-of-sync demographics, and getting lost in the studio's $100 million KFP 3 media blitz turned out to be unfounded. The campaign we concepted and produced in partnership with DreamWorks topped AdAge's Viral Video Chart with 36 million views ... putting us in the Top 4 for the second consecutive year.  CLIENT: Wix  CD/CW: Jeff Huggins  CD/AD: Andrea Janetos  ANIMATION: DreamWorks