JEFF HUGGINS

Wix 20015 Super Bowl Commercial. What's the first thing ex-NFL players do upon retirement? Start a business. What's the first thing you do upon starting a business? Build a website. With a little advice from celebrity agent Rex Lee from Entourage, our Super Bowl campaigned featured five Hall-of-Fame NFL players embarking upon their new careers. Due to Tom Brady and Russell Wilson's late game heroics, the spot ran at the moment of peak viewership (the two-minute warning) and became the "most-watched TV commercial of all time" according to Nielsen. CLIENT: Wix  CD/CW: Jeff Huggins  AD: Andrea Janetos  DIRECTOR: Frank Samuel & Jeff Reed  PRODUCER: Lauren Bayer  EDITOR: Conor O’Neill  MUSIC: Hum