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To integrate the Tylenol "Feel Better" campaign strategy with the online experience, we created a massively simplified, user-friendly UX design and concept for tylenol.com. CLIENT: J&J AGENCY: Deutsch NY CD: Jeff Huggins & Peter Nicholson AD’s: Steve Emery, Brian Hurewitz CW: Cindy Kridle UX: Jeremy Bernstein
Online advertising encouraged people to make “healthy choices” while sitting at their computers. That could mean reminding them to drink 8 glasses of water a day, to destress, to enlarge the font size on their screen, or to watch late night TV during the day in a promotion with hulu. CLIENT: J&J AGENCY: Deutsch NY CD: Jeff Huggins & Peter Nicholson AD’s:Steve Emery, Brian Hurewitz CW: Cindy Kridle UX: Jeremy Bernstein
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