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Repositioning campaign to re-establish Tylenol as the healthier, safer choice for headaches, chronic pain, flu, and cold relief. CLIENT: J&J AGENCY: Deutsch New York CD's: Jeff Huggins and Peter Nicholson AD’s: Brian Hurewitz, Krystyn Campbell, Scott Schindler, Helena Thorsell CW: Jeff Huggins DIRECTORS: Jeffrey Plansker, Malcom Venville EDITOR: Doug Walker PRODUCER: Guy Williams PHOTOGRAPHER: Fabrizio Lipari
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