JEFF HUGGINS

Series of 30+ Budweiser ads, using both photo-journalistic and consumer-submitted photographs, celebrating “the great American lager.” These were created to stake Bud’s claim as the one true American beer after the Miller-Coors merger with South African Breweries (SAB) in the Fall of 2008. While in development Anheuser Busch decided to sell to Belgian-owned InBev. Uh, never mind.  CLIENT: Anheuser Busch  AGENCY: Deutsch NY  CDs: Jeff Huggins, Peter Nicholson  AD: Brian Hurewtiz  CW: Lee Platz