CONSULTING PROJECTS
KOHLER:
In a category driven by social media influencers, home improvement shows, design and color trends, CEO David Kohler decided the Kohler brand could no longer sit on the sidelines, reacting to those trends, hoping they'll align with the company's most innovative products and core values. Over the last two years, I led a combined internal/external task force hand-picked by David to transform Kohler into a multi-channel content brand. The mandate included development of a unifying content premise for all 4 divisions of the company + distribution strategy + show concepts and, of course, key metrics.
SANGAMO THERAPEUTICS:
Making the transition from a 20-year history as a pioneering, gene-editing R&D company into a competitive, commercial gene-editing company requires a radical cultural shift. As part of a team created by Sangamo CEO Sandy McRae and Strategy Consultant Ethan Dulsky, we a.) redefined Sangamo's core mission/purpose statement, b.) connected it to the company's product-development and commercialization plans, c.) created an employee-implementation program that identified key evangelists, set goals and expectations for cross-division collaboration, and directly addressed the cultural divide between the legacy research-and-publish culture vs. the new develop-and-commercialize culture.
AGILENT TECHNOLOGIES:
Working again with Strategy Consultant Ethan Dulsky's Brand Paradigm team and Agilent Brand Identity Manager Jon Cervino, we developed core brand messaging for each of Agilent's primary divisions (food, environmental and forensics, pharmaceutical, diagnostics, chemical and energy, and research) + a brand guidelines manual that was distributed globally to the company's 28,000 employees.