JEFF HUGGINS

Recognizing that $189 is a lot of money for most guys to spend/invest on a cleaner face, Clarisonic decided to launch their new men's product by going directly at the issue ... challenging men on the logic of spending more $$$ on their shoes, on their cars, on their bling than they spend on their face. CLIENT: L'Oreal/Clarisonic  CD/Writer: Jeff Huggins  CD/Art Director: Andrea Janetos