"Virtual” high school programs are perceived to be last-gasp chances for poor students, outcasts, and kids with behavioral problems. DeVry University set out to change that by creating an online high school program for all students: from over-achieving AP students who want to finish school ASAP, to rural kids with no access to AP classes, to inner-city kids looking for an alternative to an unsafe school environment. By repositioning online high school as "a school where every student is the most likely to succeed," we dramatically expanded the number of students, parents, schools seeking information about Advanced Academics. CLIENT: DeVry/Advanced Academics CD/CW: Jeff Huggins CD/AD: Kevin Gammon
In-theater, Pandora, and social media video feeds brought the message to students within media channels they frequent the most. CLIENT: DeVry/Advanced Academics CD/CW: Jeff Huggins CD/AD: Kevin Gammon DIRECTOR: Frank Samuel EDITOR: Jeff Reed PRODUCER: Lauren Bayer
